Would you like to reach a broad audience in a very direct way? You can do that with email marketing! But how can you use email marketing to its fullest potential? In this article, you’ll find some great tips that will make the emails you send out a huge success.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Keep your emails consistent. Make sure that your emails contain the same colors and company logos. The font you choose should be something that everyone can clearly see. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. When your customers are familiar with your emails, it makes the marketing more effective.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
From time to time, change your layout in order to give it more of a personal touch. Send out some email messages that are plain text and some that are in HTML format. This can help your customers relate to you and your products.
Don’t forget that you’re building a brand and reputation through your email marketing campaign. Avoid doing anything that could be considered misleading. It’s your reputation at stake, and you must remember that at all times.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
Your customers will be more open to your email marketing campaign if you let them choose the frequency of your messages when they sign up. Knowing how often they can expect to hear from you will keep them from feeling surprised or overwhelmed by your messages. This will make them more receptive to what you have to say.
Offer your customers a chance to sign up for your special email promotions. This way, they will have voluntarily signed up to be receiving your emails and the messages and promotions will not come across to them as spam. Gaining the permission of your customers to email them with offers will help keep your customer’s trust intact.
If one of your customers is not happy with your products or services, you could send a follow-up email to this person that apologizes to them. Include a link on the email that tells this person to click on it in order to listen to the apology with their own ears. The concluding postscript could inform them that they can get a free sample by clicking on the provided link.
Now that you’ve read this article, you know how to make email marketing work for you. Apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own. A little emailing can go a very, very long way.
